I. Gorman Jewelers was built on the founding premise that the key to success in any retail environment is through exemplary customer service. Naturally, the first step in providing top notch customer service is settling for nothing less than the finest sales associates available. This goes hand in hand with I. Gorman's penchant for keeping it in the family--whether their team members carry the Gorman name or have been adopted into the clan based on their exceptional service record, you can rest assured that I. Gorman Jewelers is a family business, through and through.
In a sense, I. Gorman Jewelers can be defined by their team members, and one particular sales associate has been a cornerstone of that team for more than a decade. Venita Peterson is blessed with all the natural capacities of a great sales associate, but she says the one talent that lets her rise above the pack is an extraordinary memory.
"I've always had the ability to remember a person's name, personal history and the story behind their jewelry purchase, whether it's one day, one year or more since they've been in the store. I say their name when they enter the store again and pick up right where we left..."
Whatever her secret is, Venita's devotion to her customers, as well as the I. Gorman team, has landed her in the limelight on more than one occasion. InStore magazine even tracked Venita down for an interview to be included in their coveted "Smooth Seller" feature. Here's a quote from Venita's InStore article.
• Teamwork is very important to my success. I don't fool myself and think that I could reach this level of sales success without such an incredible group of people around me.
• What surprises me most about working at I. Gorman's is the referral business. It's simply amazing. We send out gift baskets or thank you notes to all customers who give us a referral. It doesn't matter if the referral customer buys something or not, we just want the person who recommended us to know how much we appreciate them mentioning I. Gorman to a family member or friend.
To read the rest of the interview, visit InStoremag.com.
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